By Rajat Paharia
The New York Times and Wall road Journal bestseller!
The new mystery to compelling LOYALTY THAT PAYS
Once innovative, loyalty courses designed to distinguish items fast turned commoditized. And but, billions of bucks are nonetheless spent each year on courses which are doomed to fail. those courses, it seems, do not motivate long term loyalty. as soon as a greater deal comes alongside, clients will gladly illness. are you able to blame them?
Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is gentle years forward by way of the idea that of loyalty--and utilizing it to force enterprise gains and progress. Focusing not just on consumer loyalty, but additionally the loyalty of staff and companions, Bunchball combines behavioral economics, huge information, social media, and gamification to encourage loyalty that lasts--from all people curious about the luck of a business.
Now, in Loyalty 3.0, Bunchball founder Rajat Paharia finds how one can use those similar concepts to grab the aggressive side to your business.
Paharia exhibits you the way to create a process powered via human motivation and electronic expertise that creates ongoing, continual engagement between consumers, staff, and companions. Loyalty 3.0 hands you with every thing you want to comprehend to be able to construct a loyalty and engagement software that drives a sustainable virtue to your enterprise, together with:
- The construction blocks of motivation, giant information, and gamification invaluable for making a robust procedure that drives long term loyalty
- Case stories from today’s such a lot leading edge businesses which are already using client engagement, studying and talent improvement, and worker motivation with Loyalty 3.0 equipment
- Step-by-step information on the best way to plan, layout, construct, and optimize your program
Now is the time to desert your conventional loyalty courses and begin taking your whole stakeholders seriously--so they're going to take your organization seriously.
Loyalty 3.0 is the game-changing bounce you have been anticipating. for those who create precise loyalty between consumers, staff, and enterprise companions, you'll generate a sustainable aggressive virtue and win on your industry.
Praise for Loyalty 3.0
“Relationships are the only maximum asset for all companies. Relationships with buyers, relationships with staff, relationships with companions. In Loyalty 3.0, Rajat Paharia finds the hot technology of dating development via mammoth info and gamification.” ―TIM BROWN, CEO, IDEO
"Loyalty 3.0 is full of significant insights and does an excellent activity of grounding the reader in primary ideas round motivation, substantial information, and gamification--building on those ideas via real-world case reports that carry the mixtures to lifestyles. It finishes with actionable rules and subsequent steps that allow you to attempt and operationalize those rules on your personal place of work and private life." -- BRAD SMITH, CEO, Intuit
"A attention-grabbing perception into how businesses are exploiting massive data." -- MARK learn, CEO, WPP Digital
"Rajat pioneered the enterprise use of huge info and video game mechanics to remodel the client adventure. A decade earlier than someone else, he observed that an identical options that online game designers had used for years--fast suggestions, badges, pageant, pursuits, and leveling up―were additionally tremendously robust for motivating habit outdoors of video games, and an was once born. This booklet stocks his secrets." -- CLARA SHIH, CEO of rumour Social, writer of The fb Era, and board member at Starbucks
"Rajat Paharia comprehensively explains easy methods to create loyalty within the glossy international packed with facts and connectivity. that will inspire and encourage staff, you want to learn this book." -- DAVE KERPEN, long island occasions bestselling writer of Likeable Social Media and Likeable Business
"In this strong and groundbreaking ebook, Rajat Paharia sincerely demonstrates how enormous info, motivation, and gamification can be used to create real engagement and loyalty. We think Loyalty 3.0 can be a online game changer for our affiliates and guests." -- RAY BENNETT, leader accommodation companies Officer, Marriott International
“The trip to Loyalty 3.0 is actual. Rajat’s imaginative and prescient indicates why correct time relevancy and context will remodel how corporations have interaction with shoppers and actually craft relationships.”-―R. RAY WANG, imperative Analyst and CEO at Constellation Research
“Adoption is a serious part whilst developing a superb buyer event or smarter group, and gamification has confirmed to be a robust driving force for fulfillment. The insights Rajat stocks in Loyalty 3.0 can assist consultant the following wave of deeper relationships around the enterprise.”-―SANDY CARTER, IBM vice chairman, Social enterprise Evangelism and revenues